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Standard Eleven SLO4 Tourer

This British Standard from Coventry was a real touring car, equipped with a weatherproof roof and removable side screens.

The passengers were protected from bad weather but could also enjoy the sunshine when the car was fully open. This relatively simple Standard was not meant to be driven by a chauffeur but by the owner himself. The 2.0-litre Standard Eleven SLO4 replaced the original SLO in 1922. This example is fitted with steel wheels, a relatively modern feature in the 1920s.

‘Count them on the Road’, was the proud slogan used by the Standard Motor Company. And deservedly so, because in 1923 it was the third largest car manufacturer in Britain, with an annual production of ten thousand cars.

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