Pneu Michelin

Lithograph on paper Edouard Etienne Michelin was a French industrialist. As a student at the School of Fine Arts in Paris, he tried to make a career as a painter, but his name, together with that of his brother Andre Michelin, is really associated with the production of tires for bicycles, motorcycles, airplanes, cars and with the founding of the company Michelin & Cie in 1889. In an allegorical advertising poster like this one from the 20th century, women are depicted with all kinds of attributes that very clearly promote the product on the poster. In this case, the tire brand Michelin sees itself as sensual, bold and adventurous, but above all, through the addition of Christian symbolism in the form of a peacock feather, it also conveys its indestructibility. Hence the slogan 'The only brand that adapts itself to the wheel of fortune'. Lithographer Moderne M. De Brunoff & Cie . Paris