ISOS

Lithograph on paper This poster evokes a sense of freedom. We see a woman with the wind in her hair while the automobile drives over rough terrain. Yet she can simply remain standing as she enjoys the ride. The poster promotes Iso leaf springs, which provide a car that is "ready for anything without shock absorbers" ("pare a tout sans amortisseurs"), and clearly offer the best value for money. Printer G. Collet & Cie, 5 & 7 Rue Montlouis, Paris