Motobloc Bordeaux

Vincent, a prominent illustrator in his time, was born in Bordeaux but moved at a young age to Paris. He studied at the École Nationale des Beaux-Arts and initially wanted to become an architect. He became enamoured by the automobile and was one of the first people in France to get his driving license. He started making illustrations of automobiles for books and magazines. His illustrations, however, did not focus on speed (the norm at the time) but on daily life with an automobile. He also had a keen eye for feminine beauty. After moving to America he started working for “Harper’s Bazaar”, “The Saturday Evening Post”, Bugatti, Peugeot, Georges Irat, Voisin and Minerva to name but a few. Vincent’s eye for the glamourous lifestyle of the happy few who can afford an automobile in 1927 is evident is this poster. A fashionable lady and gentleman are on the town with their chauffeur and Motobloc automobile. SA des Automobiles Motobloc was created in Bordeaux in 1902 and produced luxury vehicles. There is an obvious link between the three interlaced crescents of the Motobloc insignia and the current logo of the city of Bordeaux. Printing house Hachard & Cie , 8 Place de la Madelaine, Paris