The Leader All Ways, Super Shell Gasoline
ca 1936
Alexis Kow (Kojewnikow) was a Russian artist who studied at the Technical College of Arts and Crafts in Geneva. He caught the automobile bug from his Swiss host family after he cut ties with his native Russia during the revolution of 1917. His first job was in the design office of a coachbuilder in Levallois. He was soon known for his perfect perspective as a draftsman and started his own art studio. From 1922 on, Kow started to design art deco inspired illustrations for automobile themed posters, such as this poster (part of a series) for Shell Gasoline. His illustrations were exceptional in their use of full scenery shots or the simplicity of powerful lines. Kow had a keen sense of space and he knew how to create movement and drama. He worked for Panhard & Levassor, Englebert tires, Peugeot and Air France, to name but a few. Lithographer Edwards & Deutsch Litho. Co. Chicago - Milwaukee Lithographed in U.S.A.
