Louwman Museum awarded two Michelin stars

Just as it does for restaurants, Michelin rates tourist attractions with one, two, or three stars. The Louwman Museum has now been awarded two stars, which according to Michelin means it is worth a detour!

Star locations in France, Belgium and the Netherlands have been receiving annual notification of their distinction since 2024. One star (★) means worth a visit, two stars (★★) worth a detour and three stars (★★★) worth the journey. The Louwman Museum has now been awarded two stars and is worth a detour. The Michelin Guide was introduced in 1900 by Andre and Edouard Michelin, the founders of the famous tire brand. Originally, the guide was intended for motorists in France and offered practical information about roads, gas stations, garages and hotels. In 1926, Michelin stars were awarded to restaurants for the first time, with one star indicating a good place to eat. Later, in the 1930s, the second and third stars were added to distinguish between different levels of culinary quality.

Rare Michelin art
The Louwman Museum has an extensive collection of posters, paintings, and sculptures, including the oldest known Michelin poster. Marius Rossillon, known as OGalop, depicts Bibendum, the famous Michelin Man, holding up a cup filled with street trash; "Nunc est bibendum!" (Now we must drink!). His table companions, tire Y and tire X, are literally sitting there deflated. The green background and red letters can only be seen in this rare first edition of the Michelin poster from 1898. In 1899 Michelin changed its house colors to blue and yellow, and all posters have had those colors ever since.